The missing partnership link between CardStar and the retailer is a logical next step. Potentially requiring an extra step to accept an offer - or worse still - having to choose between loyalty credit and an offer may create some tension depending on the offer. This will be addressed soon I'm sure but will it take some time to put partnerships in place, especially for non-chain retailers.

Without a doubt though, this will further catapult CardStar's position as a collector of valuable data which can be used to enhance offers through better understanding of demographics and purchase patterns.